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The Road Back Webinar Series

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Refocus. Reopen. Recover.

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery.

The Road Back four-part webinar series examined measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

 

The Road Back took place from Tuesday, 7 to Friday, 10 July, 2020 at 8.30am - 9.30am PDT / 11.30am - 12.30pm EST / 4.30pm - 5.30pm BST 

 

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Expert Speakers Across the Series

Webinar Outline:


Roadmap to Phased Recovery: On-boarding and Training Your Workforce to Deliver a Safe and Comfortable Gaming Experience to Your Customers

The Role of Gaming and Hospitality Sectors in Aiding State Governments to Recover Economically - A Regulatory and Legislative Perspective

Preparing For Possible Shifts in Post-COVID-19 Customer Demographics and Adapting Your Product to Stay Relevant

Communicating a strong sense of health and safety while delivering on the fun and excitement appeal

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Scroll down for full details of each day...

Webinar One

Roadmap to Phased Recovery: On-boarding and Training Your Workforce to Deliver a Safe and Comfortable Gaming Experience to Your Customers


Roadmap to Phased Recovery: On-boarding and Training Your Workforce to Deliver a Safe and Comfortable Gaming Experience to Your Customers

What This Webinar Explores:

  • What the history of previous crises can teach us about the potential recovery procedures for a post pandemic casino in 2020
     
  • HR considerations to plan for on-boarding hundreds of thousands of former casino workers globally – hospitality, dealers, slot techs, etc. – after eight to ten weeks of furloughs, layoffs, and/or some who elected senior buyout packages
     
  • Instilling the confidence to employees of the importance of their personal safety vs. revenue generation in a customer-centric hospitality industry
     
  • Given the phased approach to re-opening, how will management recall furloughed employees – seniority or skill set? Will union environments be handled differently than non-union houses?
     
  • Given decades long habits and culture in casinos will need to be altered to conform to new government mandates of social distancing and minimal touchpoints, how will management train players and employees to break old habits and adopt to the new normal?

 

Webinar One Speakers


 

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Webinar Two

The Role of Gaming and Hospitality Sectors in Aiding State Governments to Recover Economically - A Regulatory and Legislative Perspective


The Role of Gaming and Hospitality Sectors in Aiding State Governments to Recover Economically - A Regulatory and Legislative Perspective

What This Webinar Explores:

  • Since casinos operate in a highly regulated environment, how can state & provincial regulators maintain the integrity of the Industry, while re-starting the seventy billion-dollar (GGR) casino industry in the United States?
     
  • What needs to be re-certified to maintain integrity and accountability in a 24/7, “never-close” industry: slot programs, drop & count room procedures, wheels, security systems, etc.
     
  • Estimating the loss of tax revenue from states’ budgets after a 2-month total shutdown and a projected phased start up; what is the impact to the forty billion dollars in federal, state and local taxes generated by commercial & tribal casinos (2018)? Will the taxing bodies be looking to make up shortfalls by implementing greater taxation?
     
  • Is there a potential for easing licensing and regulatory requirements to incentivize innovation needed to speed the recovery? If so, what are the risks involved?
     
  • What will be the appetite by non-gaming states for expansion into gaming and by gaming states into new gaming verticals and various channels?

 

Webinar Two Speakers


 

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Webinar Three

Preparing For Possible Shifts in Post-COVID-19 Customer Demographics and Adapting Your Product to Stay Relevant


Preparing For Possible Shifts in Post-COVID-19 Customer Demographics and Adapting Your Product to Stay Relevant

What This Webinar Explores:

  • Impact of the economic downturn on the discretionary spend across various demographic groups visiting casinos
     
  • Who will be our first market segment to return to the casinos when they open and how do we incentivize them to be early adopters? Will these early adopters, coupled with any pent up demand for casino entertainment, be enough to fill limited capacity floors?
     
  • Will those early adopters be consistent in all gaming markets – North America, Europe, Australia, Asia, etc. or, will each market see different results?
     
  • Will game designers need to reconsider features and pay tables to attract the “early adopters” back to traditional games like slots, and tables?
     
  • How important is it that casino re-energize their previous, loyal player base? What will it take to regain their confidence in the casino experience? Are there certain amenities that should be prioritized to draw and/or reward the loyal player base?
     
  • What can gaming vendors and suppliers do to work in concert with the casino clients to help build consumer confidence in the casino experience?
     
  • How does the need for “social distancing” impact the party mentality that destination resorts like the ones on the Las Vegas Strip foster in their marketing and branding?
     
  • How do properties re-start their player development programs after being dormant for 10 weeks? What changes in player development strategy are needed to attract customers post Covid-19?
     
  • If we assume that convention traffic is slow to recover, how do casinos earn back that business? What incentives will be critical to shorten recovery

 

Webinar Three Speakers


 

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Webinar Four

Communicating a strong sense of health and safety while delivering on the fun and excitement appeal


Communicating a strong sense of health and safety while delivering on the fun and excitement appeal

What This Webinar Explores:

  • How do gaming operators tell that story of extraordinary effort to deliver a safe and healthy experience for employees and visitors to their casinos, without sounding like a hospital? How do destination gaming markets motivate consumers to embrace airports, airline travel, hotel rooms, and socializing in casino crowds?
     
  • What are some of the specific actions being undertaken by properties to restore that confidence? What will their employees and customers see and feel that will make them comfortable that their safety is a top priority?
     
  • Engaging with local medical experts or organizations for advice and assistance in reviewing opening plans?
     
  • Monitoring requirements casino operators should engage with to assure employee and customers that their safety and well-being is paramount
     
  • Satisfying the players’ demand for “normal” pace-of-play with table games with certain safety requirements, e.g. clean dice, clean cards and clean chips? Are the suppliers taking any steps to assist in pace of play issues?
     
  • Responsible Gaming considerations – managing communications for any vulnerable customers, affected by economic downturn, returning to casinos for ‘big wins’

 

Webinar Four Speakers


 

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