Sports Book guru, Lee Richardson, will be delivering a truly unmissable masterclass on 13th May. With customers only ever a click away from the competition and margins under pressure, it’s essential to understand what is required to run a successful sports book. 


Invest in your sports book’s future and join Lee for this one-day masterclass. Download the agenda below and then contact Martin ( to book your place. Places are strictly limited and are allocated on a first come, first served basis. 

Lee Richardson


Lee Richardson graduated with an MBA from the University of Strathclyde and is a Fellow of the UK Chartered Institute of Marketing.

He held senior marketing and commercial roles with the Hertz Corporation in both the UK and Europe, whilst over the past 15 years has had CEO/COO positions with Tote Direct, Coral-Eurobet plc, Chartwell Games International, Boylesports and ONEworks. During this time, he has managed trading rooms in the UK, Gibraltar and Ireland, and led the team which developed the Tote Scoop6, the first new TV horseracing bet in 25 years.

Currently, Lee is the founder/CEO of Gaming Economics, an international e-gaming consultancy and advisory business. He is also a business mentor with Bright Ideas Trust, an award-winning UK charity that provides start-up finance and business advice for young entrepreneurs

Lee Richardson

May 13

Boston Convention & Exhibition Center
Trainer: Lee Richardson
The Sports Book Management Masterclass will look at factors to consider when a land based operation seeks to introduce or develop its sports book operation.

Fill in the form to download the course agenda



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