Victor is an experienced online gaming marketer, having spent the last 18 years in the business. Involved since the inception of the online betting industry, Victor has worked with some of the most successful brands in the space. For the last 10 years, Victor has consulted with start-ups and established gaming companies on their marketing strategy across the majority of gaming products and platforms. Victor’s marketing focus is on the player lifecycle - from acquisition and conversion to retention and reactivation. He is well versed in all digital marketing channels and has a keen understanding of building the bridge between land-based and online gaming.