Widely known in the sports world for his 25+ year career helping build the NBA into a globally-recognized sports, business and philanthropic property, Terry Lyons has successfully transitioned into a second career as an entrepreneur in the world of multimedia, brand-building and communications consulting in the sports and entertainment fields.
During his 27 years at the NBA, Lyons worked closely with Commissioner David Stern and the NBA's talented staff to lead the league's international mission to maximize worldwide business, sports and media opportunities. Beginning in 1992, Terry supervised all international communications, public relations, and media activities and his work with the USA Basketball teams from 1992-2008 Olympic Games helped make the phrase "Dream Team" a part of sports lore. Terry’s business and media connections are spread throughout the globe and include a massive list in the United States and Canada.
In the summer of 2008, Lyons launched Terry Lyons Sports Marketing LLC where he consults with a number of companies in the sports, sports marketing, technology and entertainment industries.
Most recently, Lyons has delved into the sports technology world through associations with industry-leading Fantasy Sports (and daily fantasy sports) technology start-ups and has continued to consult with a number of select clients, all seeking to save time and money as they attempt to navigate the sports and entertainment industries. Lyons is available to help you build or re-build your sports marketing, communications, social media or corporate social responsibility programs.
He is a Co-Founder of Boston Venture Community Sports (@BostonVCSports).