Paul Pellizzari is Vice President—Global Social Responsibility, Hard Rock International. For over two decades he has led corporate strategies and operational programs that span responsible gambling, purpose-driven brand marketing, communications, environmental sustainability, and community impact. Throughout his career, he has worked for multi-national corporations, consultancies, and a crown corporation, and has collaborated with different orders of government, the United Nations, academic researchers, and with not-for-profit organizations. He is the author of two books and many articles, and has been adjunct faculty at Queen’s University, in Kingston Ontario. His programs have received numerous awards, including twice being recognized for the world’s best responsible gambling program by the World Lottery Association.