Today, with ever-increasing competition in the gaming and entertainment industry, branding is playing an even more pivotal role as companies attempt to define their brand experience and differentiate themselves.
Born and raised in New Orleans, Julia began her career in what was the newly burgeoning Gulf South gaming market but subsequently moved to Las Vegas to serve as Director of Brand Marketing for Caesars Entertainment (Harrah’s), developing the brand architecture for the company’s core brands, including Harrah’s overall corporate brand positioning and the refinement of the industry’s paragon loyalty program…Total Rewards®.
Always up for a challenge, Julia answered a call from Wynn Resorts to develop branding for the company’s signature properties as well as its various stores and restaurants. She was
She was at the helm of development of the Isle of Capri house of brands, introducing new brands and successfully connecting with new and inactive customers, and the reintroduction of the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having, she has co-founded espÑOLA – a Hispanic marketing and engagement agency.
Today, Julia is serves as president and chief brand strategist at J Carcamo & Associates, serving casino properties from coast to coast. She writes on a variety of casino and general marketing topics and is founder of the highly lauded Casino Marketing Boot Camp.