Asaf has over a decade of experience in sales and business development in the gaming and retail sectors. He oversees Optimove’s growth in Asia Pacific and LATAM, in addition to its global sales in the gaming sector. Prior to joining Optimove, Asaf served as Commercial Director of Playtech, where he negotiated Playtech’s key European deals and was responsible for the growth of the company’s B2B business via some of its key accounts, including Bet365, William Hill and Paddy Power Betfair. He was also responsible for the company’s London-based Account Management division. Earlier in his career Asaf co-founded Youlicense.com, an online music licensing platform and held senior product management and business development roles in both early-stage startups and blue-chip publicly traded corporations in the telecom, e-commerce and media industries.
An avid cyclist, Asaf volunteers in a charity group which brings together blind people and seeing people for tandem bike rides. He holds a Bsc in Computer Science and Bioinformatics from the Academic College of Tel Aviv-Yaffo.