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Join us in-person at ICE North America 2021

North America’s Free-to-Attend Gaming and Hospitality Show

Following on from the huge success of the inaugural ICE North America, and building on the global power of the ICE brand, ICE North America has become a defining event for the North American gaming and hospitality industry. Taking place in Spring, 2021, the free-to-attend event will showcase the full spectrum of commercial and tribal gaming innovation across the exhibition floor and in premium conference content.

ICE North America provides a platform for product discovery, profitable meetings, stimulating dialogue and discussions and debate surrounding; industry growth and disruptions, emerging markets, industry evolution, new technologies and consumer trends and behaviour that you won’t find anywhere else.

No matter what sector you’re in - sports betting, hospitality technology, casino, lottery, eSports, iGaming or performance marketing - futureproof your plans at ICE North America 2021.

Register your interest for 2021

80+ exhibitors, 2,500 attendees, 47 states represented, 150+ speakers, 40 countries represented

About the Conference 

Join gaming’s most influential and reputable thought leaders as they discuss the full breadth of commercial and tribal Gaming in the US, including the latest in sports betting, casino, lottery,  performance marketing, payments and responsible gaming, in addition to NEW brick & mortar, hospitality and e-sports content. And in 2021, the Conference will be FREE to attend. 



About the Exhibition 

The exhibition zone at ICE North America is returning bigger and better in 2021. With more than 80+ exhibitors, this is a not-to-be-missed opportunity to discover advanced gaming technologies and solutions, spanning all land based and online gaming verticals. The expanded show floor will feature innovative products and solutions for casino, sports betting, lottery, bingo, affiliate plus NEW eSports, hospitality technology and responsible gaming pavilions. 

Request a call with our B2B solutions team


Parties and Receptions
Match! Programme

Gain Practical and Effective Intelligence Today


Following the postponement of the in-person ICE North America exhibition and conference ICE North America Digital, a new online event for post-COVID-19 progress, took place from Monday, May 11 to Friday, May 15.

You can catch-up on each of the sessions that aired live across the full week and, crucially, come out stronger for whatever lies ahead. 


If you're a land-based operator or supplier, we also encourage you to access The Road Back four-part webinar series, which discusses the recent experiences of major casino operators to help you pivot your strategy and operate safely, efficiently and effectively in light of COVID-19.


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