Optimove is the Science-first Relationship Marketing Hub, used by more than 350 customer-centric brands to drive measurable growth by scaling highly personalized customer engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insights, empowering operators to deliver highly effective personalized player marketing campaigns across multiple channels. Optimove's unique customer modeling, predictive micro-segmentation, AI-powered recommendation engine and campaign automation technologies help brands maximize player spend, engagement, retention and lifetime value. Optimove clients include Caesars Entertainment, MGM, BCLC, PA Lottery, Rush Street Gaming, New York Racing Association, GSN, Golden Nugget and many others.
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