eSports has a been a leading buzzword for the gaming industry for a number of years but with betting officially approved in the poster boy state of sports betting regulation, New Jersey, 2020 could prove to be a pivotal year for the integration of eSports into the gambling industry.

With its potential of attracting massive crowds and viewership, the surge in popularity of eSports has long since attracted the interest of the gaming industry. The availability of legal sports wagering has led casino operators to re-examine its commercial viability and whether an effective business model can be implemented to incorporate one of the fastest growing forms of entertainment.

With leading representatives from the casino and eSports industries, ICE North America Conference will explore how eSports can be successfully incorporated into the existing casino and sports betting models, what regulatory hurdles the industry should be aware of, and, crucially, how the opportunity can be effectively monetized.

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