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Evolving esports

May 15, 2019
BOARDROOM
SPORTS BETTING , IGAMING , ESPORTS

There is a growing desire among operators to incorporate video game gambling and esports into their portfolio. The question at the root of this desire:

How do we fill the need for new products so as to appeal to new demographics? This session will explore how sports wagering will breathe new life into your esports betting & millennial offering, discussing:

  • How legal betting changes the esports opportunity for B&M properties – it’s no longer just about millennial traffic
  • Understanding how the esports audience differs from a regular sports audience and designing a product offering with authentic narrative 
  • How to optimise your floor layout to draw traffic to your esports and video game offering

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