Adopting Technology to Reinvent the IR Experience
May 15, 2019
Non-gaming revenue plays an important, often more critical role, in the overall revenue of many gaming operations, which is why all new investments are aimed at driving patrons into the property. This ultimate goal of all b&m operations in the USA is also the deciding factor for the adoption of new technologies. How do the various amenities like esports, themed experiences , skilled games and unique dining, compare in achieving the objective of increasing b&m visitation in the short and long term and what place should technology adoption play in companies’ strategies in working with the changing demographics that has emerged.