Which sport is right for me

May 14, 2019

Basketball, football, soccer… Each has a unique demographic and appeals to a different sector of the betting public. Whereas the NFL is more widely accessible and appeals to large audience, college basketball is much more isolated with a younger male following. This HIVE session breaks down the different sports and their respective marketing strategies, challenging you to look at your current demographic and tailor your approach to US sports betting.


Chris Baker, Sr. Director Partnership Sales - Boston Celtics
Scott Warfield, Managing Director, Gaming - NASCAR
Brandon Farley, Chief Revenue Officer - FanBeat

Supporting Partners


Global Advisory Partners

Global Legal Partner


Strategic Partners


Global Partners


Media Partners

Legal and Regulatory Advisor



Official Publications