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Tapping into a casual sports fan

May 14, 2019
BOARDROOM
SPORTS BETTING , ILOTTERY

The US market is still a virgin market waiting to be captured, and educated, not ready straight away for some of the more sophisticated sports betting products we know from more mature markets. Casual products will be the way to go and very much in the sphere of interest for the sports community that puts fan engagement on top of their priority list when discussing partnerships with the gambling sector. How to effectively capture the millions of sports fans, turn them into casual players and develop into bettors in a sustainable way that delivers entertainment value first?

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