Setting rules of consumer engagement: preventing political backlash
May 14, 2019
IGAMING , ILOTTERY , SPORTS BETTING , AFFILIATE MARKETING
Availability of expanded gambling, whether sports betting or online gambling will lead to an increased presence of gambling in people’s everyday lives, which in European markets is now causing consumer push-back, political backlash and regulatory restrictions. Can the US learn from that experience not to become the victim of its own success? This session will emphasise the importance of self-regulation in the context of advertising, learning form the overexposure of gambling advertising in Europe, with consideration to what needs to be done to ensure that market flexibility remains while creating a responsible, sustainable gaming industry that protects the consumer.