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Multi-region relationship marketing as operators’ growth engine

May 14, 2019
ELEVATOR
ESPORTS , SPORTS BETTING , IGAMING , ILOTTERY , AFFILIATE MARKETING
Gaming has always been a competitive market. Whilst most operators invest in acquisition and affiliation to drive new business, many times the importance of CRM and investing in payer relationships is forgotten. Strategic investment in CRM and retention marketing can be a key contributor to a gaming operation’s success. In this session the Director of CRM at Roar Digital, a sports betting joint venture between GVC and MGM, and Vice President of Revenue at Optimove, the industry’s leading Relationship Marketing platform, will discuss the evolution of the player in competitive markets, and how operators can leverage data, automation and AI to build stronger, long-lasting player relationships, that become a significant avenue of growth to the entire business
Speakers
Asaf Cohen, VP Revenue - Optimove

Sponsor(s)

optimove

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Global Advisory Partners

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Global Partners


 

Media Partners

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