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Motion: Regulation of affiliates is best for the development

May 14, 2019
COUNSEL
IGAMING , SPORTS BETTING , ILOTTERY , AFFILIATE MARKETING
The regulation of affiliates is now a standard in the US market, which sets it apart from other more mature markets where affiliates are not subject to licensing requirement and only operators are liable for any marketing actions. US regulators claim this is the best way to fight off the illegal market; large affiliates that can afford to apply for a license and thus enter the market agree. What is really the impact of affiliate regulation on market performance and its competitiveness? And what are the levels of regulation required to make sure affiliate marketing maintains integrity and embraces consumer protection, while not being too prohibitive for smaller market participants?

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