Case Study: Michigan’s journey incorporating iLottery
May 14, 2019
IGAMING , ILOTTERY , AFFILIATE MARKETING
- Preparing for the launch of your iLottery arm: what resources are needed to generate actionable data?
- The importance of personalization in iLottery: customising the user experience both in games and in marketing.
- Ins and outs of marketing: average spends, what platforms are best when investing in marketing, balancing traditional versus digital marketing.
- How to include retail in the shift to online, emphasising that this shift is one that will ultimately benefit them
- Plans for the future – does the DoJ reinterpretation impact on the iLottery operation in the state?