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Case Study: Michigan’s journey incorporating iLottery

May 14, 2019
ELEVATOR
IGAMING , ILOTTERY , AFFILIATE MARKETING
  • Preparing for the launch of your iLottery arm: what resources are needed to generate actionable data?
  • The importance of personalization in iLottery: customising the user experience both in games and in marketing.
  • Ins and outs of marketing: average spends, what platforms are best when investing in marketing, balancing traditional versus digital marketing.
  • How to include retail in the shift to online, emphasising that this shift is one that will ultimately benefit them
  • Plans for the future – does the DoJ reinterpretation impact on the iLottery operation in the state?
Speakers
Shannon DeHaven, Deputy Director of Digital Operations - Michigan Lottery

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