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Case study

May 14, 2019
ELEVATOR
IGAMING , ILOTTERY , AFFILIATE MARKETING

The Illinois Lottery was the first lottery to offer online sales in the US market and at the start of this year completed the first-ever digital lottery platform conversion in the US. Digital transformation is at the core of the Illinois Lottery journey and will demonstrate the value generated from engaging players with personalised experiences and improved player journeys, access to data to report on and engage with digital and retail players in real time, and the heightened positive play safeguards.

Speakers
Monika McMahon, Director of Digital - Camelot Illinios

Sponsor(s)

camelot

Sponsors


 

Supporting Partners


 

Global Advisory Partners

Strategic Partners


 

Global Partners


 

Media Partners

Legal and Regulatory Advisor